Starbucks Amsterdam Rembrantplein by Liz Muller and Starbucks Coffee
Starbucks will soon serve its daily brew with a dose of design at its first European concept shop, set to open Friday at Amsterdam’s famous Rembrandtplein square.
Dubbed Starbucks The Bank, the café is located in a former bank vault, below ground. Filled with only recycled or reclaimed furnishings, local artistry and eco-friendly initiatives, the shop is a far departure from cookie-cutter Starbucks that popped up worldwide through the 1990s and early 2000s.
Visitors enter the shop at street level, then descend into the 430-sq-m subterranean space that’s filled with nods to Dutch culture. One wall is made of ‘speculaas’ moulds (used to make a popular type of Dutch cookie), while another wall features a mural explaining about coffee’s history in Holland. Locals and tourists alike sample coffees at a ‘coffee theatre’ or enjoy cookies baked freshly in the store (the shop manager will even Tweet when a fresh batch is ready!)
The shop has been built to meet Leed sustainable building guidelines; paints used were water-based and chemical free, while low-flow faucets conserve water and LED and CFL bulbs reduce energy consumption. Meanwhile, original marble floors (dating to 1926) were left intact, while recycled burlap sacks used for transporting coffee were used as décor.